編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Business Quantitative Methods( NA ) |
2 | KE1161 | Uber: Applying Machine Learning to Improve the Customer Experience | Sawhney, Mohanbir;Shah, Birju;Yu, Ryan;Rubtsov, Evgeny;Goodman, Pallavi | Marketing | Business Quantitative Methods( NA ) |